CityweliveAditya Birla Group to Invest ₹1,000 Crore in Paint Manufacturing Unit at Ludhiana’s Hi-Tech Cycle Valley
The upcoming hi-tech cycle valley in Dhanansu village, Ludhiana district, has attracted another major investment, the government confirmed on Monday.
The Aditya Birla Group will establish a state-of-the-art paint manufacturing unit with an investment of ₹1,000 crore, creating over 2,000 jobs, including direct employment for 600 individuals, a senior official announced.
This marks the second significant investment in the cycle valley, following Hero Cycles’ anchor unit spread over 100 acres, valued at ₹400 crore. Hero’s facility is expected to generate 1,000 direct jobs and produce 4 million bicycles annually, with a focus on premium models and e-bikes.
Sharing further details, Aditya Birla Group Chairman Kumar Mangalam Birla, who was recently allotted 61 acres of land worth ₹147 crore in the hi-tech valley by Chief Minister Capt Amarinder Singh, told The Tribune
“We are setting up a paint manufacturing plant in Ludhiana on 61 acres of land, with an investment of ₹1,000 crore. The facility will provide over 600 direct jobs, in addition to 1,500 indirect employment opportunities through our operations,” Birla said.
With a global footprint that includes 130 advanced manufacturing units in countries such as the USA, Australia, Vietnam, South Korea, Thailand, and the UK—and operations in 36 countries—the group plans to launch production at the Ludhiana facility with capacities of 300 million litres per annum (MLPA) of water-borne paint, 60 MLPA of enamel paint, 120 MLPA of co-polymer acrylic emulsion paint, and 40 MLPA of alkyd resin.
The Aditya Birla Group, listed on both the BSE and NSE, reported a turnover of ₹78,591 crore in 2019–20 and employs over 1.4 lakh people globally. For its new venture into the paint segment, the group has appointed Piyush Shankarani as Vice-President, Projects. Shankarani brings with him 18 years of experience at Asian Paints and three years at Sudarshan Chemicals.
