CityweliveReal estate giant DLF Ltd has offloaded all 1,164 high-end apartments for approximately Rs 11,000 crore within just a week of launching its new residential project in Gurugram, highlighting the persistently strong appetite for upscale housing from both end-users and investors. In a regulatory disclosure on Wednesday, DLF declared a “complete sell-out of its newest premium development, DLF Privana North, valued around Rs 11,000 crore — a landmark achievement secured in merely seven days.” This development is part of a 116-acre integrated township — DLF Privana, located in Sectors 76 and 77 of Gurugram.
The latest project, ‘DLF Privana North’, covers 17.7 acres and features 1,152 four-bedroom apartments along with 12 luxury penthouses. It consists of six towers, each rising to stilt+50 floors — the tallest residential buildings ever constructed by DLF.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, remarked, “This venture exemplifies DLF’s ambition to create expansive homes, spectacular vistas, and elevated privacy.” The overwhelming sales outcome indicates a robust underlying demand
Ohri added, “We witnessed interest from buyers throughout India and internationally.”
Previously, sources stated that DLF would invest roughly Rs 5,500 crore in developing this premium residential initiative in Gurugram.
Within this 116-acre community, the company had already launched and sold out two earlier developments — ‘DLF Privana West’ and ‘DLF Privana South’ — generating around Rs 12,800 crore in revenue.
In May 2024, DLF sold all 795 units in its 12.57-acre ‘Privana West’ venture for Rs 5,590 crore within just three days of launch.
Earlier, in January 2024, it had sold 1,113 premium flats in Gurugram for Rs 7,200 crore within 72 hours of unveiling ‘DLF Privana South’, spread across 25 acres.
The latest launch marks the third major development within this expansive township.
DLF, India’s largest real estate developer by market capitalisation, registered record-breaking sales bookings of Rs 21,223 crore in FY 2024–25, marking a 44% jump from Rs 14,778 crore in the previous year.
Managing Director Ashok Tyagi recently projected sales bookings in the range of Rs 20,000–22,000 crore for the current fiscal, staying aligned with last year’s figures.
To reach this target, DLF intends to roll out residential developments valued over Rs 17,000 crore during this fiscal, buoyed by the buoyant luxury housing demand.
In addition to fresh launches, the firm also has unsold inventory in its ultra-premium project, ‘The Dahlias’, located in DLF Phase 5, Gurugram.
As per its latest investor briefing, DLF launched 7.5 million square feet for sale last fiscal, with a projected revenue of Rs 40,600 crore. Of this, 5 million sq ft was sold in FY 2024–25, yielding Rs 19,344 crore.
This year, DLF unveiled its signature luxury offering ‘The Dahlias’, encompassing a total salable area of 4.5 million sq ft with an estimated sales potential of Rs 35,000 crore.
Last month, the company reported robust interest in The Dahlias, achieving Rs 13,744 crore in bookings during the last fiscal year.
The company remains bullish on ongoing housing demand and aims to build on this momentum through strategic introductions from its strong and diverse project pipeline.
In terms of financials, DLF’s net profit surged to Rs 4,366.82 crore in FY 2024–25, up from Rs 2,723.53 crore in the prior year.
Total income climbed to Rs 8,995.89 crore in FY 2024–25, compared to Rs 6,958.34 crore in FY 2023–24.
Since its founding, DLF has delivered over 185 real estate developments, spanning more than 352 million square feet.
The DLF Group has a development potential of 280 million square feet across residential and commercial sectors, including projects currently underway and in planning.
Its annuity portfolio exceeds 45 million square feet.
DLF is primarily involved in the construction and sale of housing properties (Development Business) and the creation and leasing of office and retail spaces (Annuity Business).
